Mark Anderson joined the Sport Male Champions of Change group in 2015
Mark is the CEO of Collingwood Football Club from March 2018.
Previously, Mark commenced as Chief Executive Officer of Swimming Australia in May, 2013 with an objective to ensure that the Australian Swim Team attains sustained success in the pool and our swimmers are widely recognised as great ambassadors for our sport and Nation. Mark is focussed on the development of swimming at all levels throughout Australia by further strengthening the important swimming community links that exist and communicating and building a relationship with Australia’s vast swimming family.
Mark was the Chief Executive at Hockey Australia between 2008 and 2013. In this role he was responsible for ensuring the future success of two of Australia’s most successful national teams, the Kookaburras and Hockeyroos and leveraging this success to enhance the profile of the sport and grow participation levels. Under his leadership the world first, ‘International Super Series, Hockey 9’s’ tournament was created, attracting sponsorship from India and Australia and broadcast rights within both Australian and international markets. Under his leadership participation within junior development programs grew, both national teams attained their first major sponsorships for many years and Australia successfully hosted three international Champions Trophy tournaments.
Prior to joining Hockey Australia in November 2008, Mark was the Chief Commercial Officer at one of the Australian Football League’s (AFL) largest and most successful clubs, Essendon Football Club. During this time record sponsorship, membership and merchandise levels were achieved, and marquee events such as the Dreamtime at the ‘G were established.
Mark has a Masters’ of Business Management and outside of his professional sporting experience he has worked in Executive Marketing & Business Development roles. He has a passion for leading change and establishing cultures which underpin organisational success, particularly within high performance environments.