Champion

Furqan Ahmed Syed

VP & CEO Region

PepsiCo Pakistan and Afghanistan

Furqan Ahmed Syed joined the Male Champions of Change Pakistan group in 2018.

Furqan Ahmed Syed is Vice President and CEO for PepsiCo Pakistan and Afghanistan. Pakistan is one of PepsiCo’s top ten markets with a retail sales turnover of approximately $1.7 Bn, including both the franchise-owned bottling operations and company-owned snacks operations. PepsiCo is the largest FMCG company in Pakistan and a market leader in Foods and Beverages. 

Mr. Syed has over 20 years of experience in the Food and Beverage industry. He joined PepsiCo in 2000, and has since, served in a variety of leadership roles. Prior to becoming Head of the Pakistan and Afghanistan markets, Mr. Syed served as the President of Pepsi Cola Philippines and also served as the Head of PepsiCo Foods Pakistan. He has been the recipient of several awards including The CEO Excellence award from the IABC and the Salt and Light Leadership Award for his stewardship of Performance with Purpose initiatives. Mr Syed is one of the founding members of the Male Champions of Change Pakistan and is a big proponent of gender equality and empowerment. 

Before joining PepsiCo, Furqan worked in various capacities in some of Pakistan’s leading corporations. 

Mr. Syed holds an MBA degree from the Lahore University of Management Sciences; where he is now a Member of the Board of Trustees.