Federico Marchetti is an entrepreneur at the intersection of luxury and technology.
In 1999, he founded YOOX, seizing the opportunity long before industry insiders understood what the Internet could offer the world of fashion. Since then, Federico has continued to stay two steps ahead of the market and customer trends – whether it’s developing artificial intelligence or promoting sustainable fashion.
In 2015, Federico drove the game-changing merger of YOOX and NET-A-PORTER to create YOOX NET-A-PORTER GROUP, the world leader in online luxury and fashion.
Uniquely positioned in the high-growth online luxury sector, YOOX NET-A-PORTER GROUP has a client base of more than 3.5 million high-spending customers from over 180 countries, employs over 5,000 people and generated revenues of almost $2.5 billion in 2017, half of which were from mobile sales.
In 2018, with a valuation of $6 billion, YOOX NET-A-PORTER became part of Richemont, one of the world’s leading luxury groups, whose portfolio of Maisons includes Cartier, IWC Schaffhausen, Chloé, Montblanc and Officine Panerai.
Today, Federico Marchetti is Chairman and Chief Executive Officer of YOOX NET-A-PORTER GROUP, and divides his time between Milan, London and the rest of the world.
Federico holds a degree in Economics from Bocconi University in Milan and an MBA from Columbia Business School in New York City.
Milestones and Achievements
- Federico was the first in the fashion industry to recognise the importance of sustainability. In 2009, YOOX launched YOOXYGEN, the first online destination dedicated to sustainable fashion, and introduced the ECOBOX®, the first responsible packaging in e-commerce composed of 100% recyclable materials. In 2017, YOOX NET-A-PORTER GROUP adopted a fur-free policy. In 2019, NET-A-PORTER launched NET SUSTAIN, a platform to highlight sustainable brands that meet key attributes for responsible sourcing and production. The Group’s Italian facilities use 100% renewable energy and globally the share is increasing rapidly. Sustainability continues to be a priority for the Group.
- Federico is personally committed to fostering gender equality in the workplace. Currently, in YOOX NET-A-PORTER GROUP, two-thirds of employees are women, including half of the senior leaders, holding some of the most strategic roles in the Group. Federico is a founding member of the Male Champions of Change’s Global Technology Group, aimed at taking practical actions to increase the representation of women in leadership and advance gender equality in the tech industry.
- Federico is a big supporter of digital education. In 2019, the Group trained almost 4,000 students, half of whom were girls, through workshops and educational programs in partnership with Fondazione Golinelli in Italy and Imperial College in the United Kingdom.
- Federico is an active promoter of new creative talent. In 2011, together with Franca Sozzani and Vogue Italia, YOOX launched The Next Talents programme to support emerging talents. Since 2017, the initiative has been renamed THE NEXT GREEN TALENTS and focuses on sustainable fashion. NET-A-PORTER launched The Vanguard programme providing three to four new designers each season with expert mentorship focusing on strategy, marketing and other vital business skills.
- A large part of Federico’s focus has been on mobile commerce, which he began to explore in 2006 when he launched a mobile taskforce at YOOX to investigate the emerging opportunity. NET-A-PORTER and YOOX were amongst the first retail brands to launch shopping apps for iOS in 2009 and ten years later well above 50% of Group sales are made via mobile devices, and remains the most significant growth channel.
- Federico introduced a new business model in 2006 – the ONLINE FLAGSHIP STORES – to create and manage tailor-made mono-brand online stores for luxury and fashion houses. Armani.com was one of the first Online Flagship Stores launched by the Group. In 2017, YOOX NET-A-PORTER announced a partnership with VALENTINO to create a new omni-channel business model – NEXT ERA – to offer customers a fully integrated shopping experience by connecting online shopping and the boutique.
- Federico was one of the first to believe in the potential of selling high jewelry and luxury watches online. In 2016, YOOX NET-A-PORTER GROUP pioneered online sales of hard luxury and became the leader in selling brands such as Piaget, Cartier, Pomellato, Tiffany & Co. and Buccellati. In 2018, the Group launched two of the world’s first online hard luxury destinations: The Fine Jewelry and Watch Suite on NET-A-PORTER and The Luxury Watch Guide on MR PORTER. In 2019, NET-A-PORTER introduced EIP Private, an invitation-only destination that brings the experience of the private jewellery salon to the digital realm.
- Federico led the Group in 2010 to become the first international luxury fashion e-tailer to launch in China with Giorgio Armani Group. In 2018, Richemont and YOOX NET-A-PORTER GROUP formed a joint venture with Alibaba to launchthe NET-A-PORTER flagship store on Tmall Luxury Pavilion in China, which provides luxury brands enhanced access to the vast Chinese market.
- Federico created a joint venture in 2016 with Mohamed Alabbar – the owner of The Dubai Mall, the biggest mall in the world with over 80 million visitors per year – to create the leading online luxury retailer in the Middle East.
Awards and Recognitions
- 2019 – amfAR, The Foundation for AIDS Research, presents Federico with its Award of Courage
- 2019 – Walpole names Federico as a ‘Game Changer’ in the inaugural Walpole Power List
- 2018 – Guido Carli Foundation recognises Federico for entrepreneurial achievement
- 2017 –President of the Italian Republic knights Federico with as a Cavaliere
- 2016 – EY names Federico Italy’s “Entrepreneur of the Year”
- 2016 – Institutional Investor ranks Federico among the top CEOs in the luxury goods sector
- 2016 – Harvard Business Review ranks Federico among the top 10 best-performing CEOs in Italy
- 2015 – Wired names Federico in the Wired UK 100 as one of the most influential figures in European tech
- 2015 – Vanity Fair features Federico as one of “The Disruptors” in their New Establishment List
- 2014 – Bocconi University names Federico Alumnus of the Year
- 2012 –President of the Italian Republic awards Federico the Leonardo Award for Innovation